Warner Bros. started off Wednesday with a deal to buy Flixster. The takeover will use the site's movie discovery service and overall technical experience to push its Digital Everywhere initiative, which will eventually provide a "studio-agnostic" way of finding, loading, and managing their media collections regardless of where they are. Flixster would run independently and keep Rotten Tomatoes at arm's length from Warner to avoid bias towards the studio....
Source: http://feeds.macnn.com/click.phdo?i=98e600e511fe9c8aff11c6aca77b2bef
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